Technology Nov 2008
Kiwis hooked on Internet
On-line habits exposed
Internet is becoming increasingly important to New Zealanders
with many of the 1.5 million users
imagine what life would be like if they were unable to go online.
The World Internet Project New Zealand survey, conducted at the end of 2007 and released earlier this year,found more people trusted the Internet as an information source than their own family and friends.
While 60 percent of the 1430 respondents said they would have a problem if their Internet access was taken away, two percent said it would improve their life. Internet use was closely linked to household income; most earning more than $100,000 had access while only 53 percent earning less than 25,000 did.
The study estimated 66 percent of Kiwis had broadband while 31 percent were still on dial-up. Of those surveyed 29 percent said they used wireless or mobile devices to access the Internet. The majority connected through Telecom (54%), TelstraClear (11%), Slingshot (9%) and ihug (6%) and 16 percent had signed with smaller companies.
The most frequent and heaviest users were financially comfortable, aged between 16 and 40-years old, enjoyed social networking, gaming and blogging and were most likely of Asian descent. Asians (94%) and ‘other' ethnicities (84%) used the Internet more than New Zealanders of European descent (77%), Pasifika (72%) or Maori (62%).
TV viewing down
The parent study based at the University of Southern California,
suggested that access to the Internet increased contact with family and
friends although many reported ‘face to face’ contact had decreased.
One of the greatest advantages of broadband was not always speed of
access but the ‘always on’ factor, which meant people could use the
telephone and remain online.
Kiwis keen to connect
In a typical week New Zealanders spent an average of 48 hours
engaging in media-related activities and wanted to connect with people
and use technology to enable entertainment. Kiwis spent slightly more
time online and showed more interest in being connected than their
|Back2front General Interest Webzine|